On Mondays, I ususally write a post about the book writing process— but I’m going to skip that this week for a little side conversation about marketing.
On Saturday, I went to a “Book Marketing Bootcamp” in San Jose taught by Kathi Lipp and hosted by Class Seminars. The class was only one day– but the day was jam-packed with marketing ideas and thoughts and well, let’s just say that I’m suddenly supermotivated to become a book marketing machine. Anyway, since I’ve been living and breathing marketing today, I thought I’d give you the highlights and see if you had any other wisdom to share.
Here are the highlights:
* In order to successfully market your book (and therefore yourself), you have to come up with a very specific, very reader-focused value statement. Tell the reader what they are going to gain by reading your book. This value statement should transfer to everything you do… from your blog, to your book, to your speaking endeavors. Yikes.
* Your branding needs to be cohesive. You can’t have an upbeat, lively book with a tranquil ocean scene on the cover. And, with that in mind, you can’t have an upbeat, lively blog or website with a tranquil ocean scene either.
* When marketing your book, your job isn’t to convince people to buy your book, but to convince people that your book is going to help THEM. Nobody likes spam. So telling someone to do something or buy something does no good. Instead, you need to build relationships with people so that your work can meaningfully contribute to their life.
* If you’re a non-fiction writer, it’s pretty darn important that you become a speaker as well. Gulp. I hate speaking in front of people. I’m considering hiring a stunt-double– someone super funny and entertaining who can speak and pretend they are me. Anyone intrested in the job?
Questions for you:
* What are your best book marketing ideas?
* What works for you?
* What have you tried that didn’t work?