Back to Life, Back to Marketing

Happy New Year!

I’ve taken a loooong break from blogging…but I’m back in full force, ready to blog, blog and blog some more in 2011. I’ve also made a goal to read and check all of my favorite blogs more often… I’ve been feeling distant from y’all and I really want to start reading and connecting more often. So get ready to see my name in your comments box!

As I get back into blogging and work and life, my main focus right now is my book release. It releases next month so it’s really getting down to the wire. I’m really excited but I’m also nervous… I really want to do a good job with author marketing but I confess I don’t really know where to even start. Which is where you guys come in. I’ve been scouring your blogs and author pages trying to figure out exactly what I need to do as a new author to build a marketing platform. Here are a few things I’ve learned:

1. Author Jody Hedlund wrote this great post on marketing without making eyes roll. I love what she has to say about marketing through relationships.

2. My agent Rachelle Gardner wrote this post on the basics of marketing, which has given me some great ideas to get started.

3. I’ve been working on planning a book release party, and I confess, I totally copied Jody Hedlund on this one. She wrote this post on a successful release party and I’m trying to follow her advice to a T. That said, those of you who live in Austin, be on the lookout for an invitation! It’s coming!

Now, I need your help: How did you/would you market your first book? What books/blogs helped you the most?


  1. Welcome back! I love Jody's blog and the advice she gives about building genuine relationships. I don't have a book published yet, but when I do, I think it makes sense to go where my readers are. For me, that's finding where readers of Amish fiction congregate. For you, I suppose you'd want to find where pregnant women congregate…Dairy Queen, maybe? :)

  2. I agree with Sarah – go to the readers. That's great for you because it's easy to figure out where your readers might be. Do you have any fabulous consignment sales for maternity/baby in your area? When I lived in GA, there were sales that attracted thousands. Maybe you could have a table there.

  3. Hi Erin,

    I read your comment on my blog post today and wondered why you don't think you could start gearing your blog toward future book readers? You have the perfect blog title! It would just be a matter of writing some of your sweet but sassy posts about being pregnant and sharing some of your witty advice. I think you could definitely work at building a readership base so that when your book releases you have women waiting to go out and buy it.

  4. Welcome back Erin!
    I like the Shrinking Violet blog

    I agree with Jody above– you're pregnant right now, which means you should share some posts about that– and link it to your FB. What about pregnancy forums? Could post on those (esp the Christian subsections) and link it all up?

  5. Jody's blog is definitely a good one. Also Market my Words is good as well, but I think just do what you like because then you'll be able to sustain it.

  6. I don't know about how to market a book. I'll be honest about that, but I am so excited that yours is due to come out!

  7. I am new to your blog so I am not sure what your book is about! Do tell. I too have always wanted to write a book so I am going to check out the suggested marketing ideas. Would love to hear more about it though!

  8. Marketing is my WEAK spot, so I'll just learn from you! Because one of these days I'm going to have another book out.

    When does your book release? Cause we're hoping to plan a return trip to Texas over Spring Break (last week in March)…

  9. Welcome back! I've been trying to get back into the swing of things myself. I don't have much advice for you but, I enjoy reading all about this if I ever decide to write a book 😉 Well, Happy New Year!

  10. Jody is the queen! Next time I publish I am copying her liberally.

    I don't have much time for marketing, and the #1 think I would do over is to blog sooner (something you are already doing) and to join Twitter before I published. I know, I know — it sounds exhausting. But think about joining us on Twitter. Once you get the hang of it it's so much faster than FB or blogging, and you can reach more people! (And if you don't want to join Twitter, I'll promote your book on Twitter anyway!)

  11. Yay! I missed your posts. I have no advice to give you seeing as how I have never had the pleasure of marketing my own book before. But if you haven't already….advance review copies? I for one, as a reader, will be more likely to purchase a book if I read a review of it before it came out on a blog that I love. Hope that helps. =)

  12. I don't have a lot of marketing advice springing to mind (except Jody's comment seems golden.) However, I'm glad you're back on the blogging scene! How's pregnancy treating you?

  13. You can't go wrong following Jody's example. She's amazing at promotion!

    I would say to get your name and face out there because your personality will help sell your book. You come across very friendly and likable–people buy books by people they like.